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About Forward Marketing

Forward MarketingForward Marketing (FM) is a modern marketing strategy and content production services collection of specialists in Houston, Texas. We are a team of certified strategists, lecturers, seminar leaders, and practitioners. We have a simple motto: If you can’t measure the impact, don’t do it. For more information, visit our Team Member page and read more about our below services:

Modern Buying Behavior & Audience Decision-Making

We believe that Google’s “Zero Moment of Truth” (ZMOT) research best captures modern marketing’s current state of audience behavior and buyer decision-making. We encourage you to read the free Google ZMOT white paper and also to watch the below compilation of Google ZMOT videos (about 20 minutes long).

Modern Content for Changing Audience Behavior

Building on Google’s ZMOT, we believe that Coca-Cola’s “Content 2020 Initiative” is the best communication of how to transition from the old world of paid advertising to the modern reality of community content marketing that embraces, involves and includes today’s buyers and decision-makers. Both videos total about 20 minutes.

For More Information

Houston Internet Marketing ForumForward Marketing (FM) specializes in modern marketing strategy and content marketing services for companies and brands with revenue of $10 million annually or greater. We also manage the Houston Internet Marketing Forum and the free Houston Website Designer Seminars. For more information on how to get Return on Investment (ROI) from your marketing, you can Contact Us, Follow Us or call us at 713-449-2000.