Brand Marketing Toolbox

Forward Marketing (FM) uses the latest desktop & cloud-based Branding and Public Relations tools and services. Currently, 95% of these tools and services used are cloud-based. Here’s a list of the tools and services we use for both clients and internally for FM. Please submit suggestions to this list so we can improve it.

Brand Audits Tools

Forward Marketing uses internally or recommends these brand audit tools:

• CheckUsernames.com
• Know ‘em
• NameCHK

Brand Strategy Development Tools

Forward Marketing uses internally or recommends these brand strategy development tools:

• Palo Alto Software’s Business Plan Pro
• Palo Alto Software’s Sales & Marketing Pro

Brand Creative Services Tools

Forward Marketing uses internally or recommends these brand creative tools for logo brainstorming:

• Logo Designs Work
• Logo Ease
• Logo Snap
• LogoMaker by HP
• LogoYes
• VistaPrint Free Logo Design

Brand Protection Tools

Forward Marketing uses internally or recommends these brand protection tools:

• Intellectual Property Research & Registration:
  • USPTO.GOV
  • MyCorporation
  • Legal Zoom
  • The Company Corporation
• Domain Research & Registration:
  • Go Daddy
  • HostGator (20% off hosting is you use “forwardm” discount code)
  • Network Solutions
• Social Account Research & Registration:
• CheckUsernames.com
• Know ‘em
• NameCHK

Brand Management Tools

Forward Marketing uses internally or recommends these branding management tools for both branding monitoring and brand engagement activities:

• HootSuite – content publishing only
• Radian6 – monitoring & engagement; owned by SalesForce.com
• Reputation Defender – monitoring only
• Trackur – monitoring & engagement
• TrafficGeyser – content publishing, distribution only
• TweetDeck – content publishing only

Brand Communications (P.R.) Tools

Forward Marketing uses internally or recommends these brand communications tools, also known as online public relations tools:

• Constant Contact Newsletters & Events
• Free-Press-Release.com
• Marketwire
• PitchEngine
• PR Web
• Vocus

Brand Training & Certification

For professional or aspiring branding practitioners, we recommend these training & certification programs:

• iACT Brand Management Training
• Reach Personal Branding Certification

For More Information

Forward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Branding Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, see our Contact Us page, our Follow Us social media page, or call 713-449-2000.