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Content Marketing

Content Marketing includes all content types made & shared on the web. It’s used to inform viewers with relevant information that directs customers actions & keeps readers hooked. Content Marketing services include Content strategy development, production services, distribution, and training. We also offer access to our Content Marketing Toolbox.

Content Strategy Development

Developing a content strategy means making a clear content path that’s seen & easily understood. Search engines like Google must be able to easily find your website so it can be listed in the search results. Both clients & readers must be able to find your website on popular search engines like Google & easily understand what’s written. For more information, visit our Content Strategy Development services page.

Content Production

Content Production can be a daunting task if you don’t know how to start, what tools to use, & who’s your audience. Forward Marketing has Content Production best practices and procedures to help you make the best content possible for your audience, using tools like blogging, RSS feeds, video content, and more. With the enormous data consumption currently happening,  text, images, audio & video are now needed for making a dynamic & attractive website. Content is what drives websites from dull to great. Websites with massive text blocks & very little or no graphics or interactivity, are ignored or passed by. For more information, visit our Content Production services page or these individual service pages:

Content Distribution

Content Distribution is one of the most important parts of Content Marketing. You can have great, informative, & easily understood content. But, when no one knows about your content, it doesn’t help your website or business. Our Content Distribution Strategies service offers ways for you to use social media – like Twitter and Facebook, & interactive media – like YouTube and Flickr – to boost your visitor range & widen your audience. Remember, the more people read your content, the more people are willing to return to your website, follow up with proposals, & become long-term clients. For more information, visit our Content Distribution services page.

Content Marketing Training & Certification

As Content Marketing changes, your team members need to stay up to speed with the changing best practices and evolving tools. The Inbound Marketing University, Online Marketing Institute and Web CEO are some of the companies that provide relevant and updated certification programs inclusive of the training in these areas. For more information, visit our Content Marketing Training & Certification page.

Content Toolbox

Forward Marketing has a Content Toolbox where you can find information on the industry leading tools for developing, making, & distributing your content. The tools listed cover Content Strategy Development, Content Types, Content Production Strategies, Content Distribution Strategies, and more. Head over to our Content Toolbox page for a complete tools list.

For More Information

Houston Internet Marketing ForumForward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Content Marketing & Production Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, see our Contact Us page, our Follow Us social media page, or call 713-449-2000.