Content Marketing Strategy Development

Content Marketing Strategy means intelligently marketing your content to its maximum audience. This strategy means bettering your content to be seen by search engines, easily found by users & understood by readers. With the growing number of varying types of content search engines, like Google, can now find, it’s important to consider all website pieces as content. If it can be searched, it can be optimized.

Content Marketing Keyword Research

Keyword Research for Content Marketing is a way of figuring out search terms & phrases that let your website visibility be displayed on search engines. This is a long process involving searching for many related keywords or tags that are similar to the same market that your website covers. With effective keyword research, your website will ideally appear on Google’s first page. This is the best way to get clients or readers, as most web users that search for something online, typically do not go past Google’s first page. For more info on keyword research, see our Keyword Research page.

Content Topic Selection

Keyword Research plays one of the more vital roles in a websites success; keywords & search terms – words or phrases users put into search engines, like Google, to find websites – are apart of your brand’s online visibility. By determining the keywords that will allow for your website to be found on search engines, you can decide what topics to cover in your content that will complement the keyword research previously done. The benefit of having complementary keyword research & content topics is easy comprehension for both readers & search engines.

Content Production Services

Content Marketing Production is the development & execution of written, audio, video, or physical content. Making a Content Marketing Production plan will expand your content & audiences range – allowing a wider range of users, readers, & clients. Content Marketing Production services include keyword research, content topic selection, content production calendar creation, training & implementation of the content production process, content production management & monitoring, technical writing, commercial photography, & audio & video production. We also have more in-depth information on these services:

• Professional Content Writing
• Commercial & Internet Photography
• Video Production

Content Production Calendar Creation

Making a Content Production Calendar is a vital & efficient way to maintain constant updates to your website. This is done by listing the tasks, broken down into days, where everyday has a predefined list of research, creation, & content distribution. The benefit of having a content production calendar is ability of always being ahead on production, so your website’s constantly updating. The more your sites updated, more often search engines will see you. Always updating your website is the best way for your website to rank high, get more readers or clients, & keep them returning.

Social Marketing Distribution

Social marketing distribution involves getting the word out about your business. Social media is an excellent way to spread the word about your business because they have millions of users per hour. We do this by using such social media outlets like Facebook, Twitter, LinkedIn, blogging, etc.

Mobile Marketing Content Production

Mobile Marketing Content Production is making mobile-specific content, like images, video, written content, mobile website versions, & mobile apps. The mobile market is a growing audience of smartphone & tablet users; from 2007-2009, mobile web usage grew 110% – that’s a number you can’t ignore! Producing specific content for mobile devices is essential for the massive mobile market. In 2011, there’s many efficient ways to go about creating mobile content and a mobile-ready website, like HTML5 and CSS3. Even mobile app creation has become stream-lined with tools like AppMakr – software that lets anyone make an iOS or Android app without any coding knowledge – allowing you to get direct integration with your audience via iPhone or iPod app.

Acceptable Use Policies

Employees require a roadmap of the acceptable and unacceptable social media practices in order to perform consistent with your desires. Forward Marketing develops Acceptable Use Policies (AUP) for social marketers, despite the size of your organization.

For More Information

Forward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Content Marketing & Production Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, see our Contact Us page, our Follow Us social media page, or call 713-449-2000.