Logo Portfolio Design Services

Logo design is vital to a business. A logo is the face of a business & is responsible for conveying many messages to potential clients. A good logo should be instantly recognizable, & stand out from any competitor’s design. The benefits of a good logo speak for itself: brand recognition, social-media presence, brand trust, & more.

“A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”

-Paul Rand, leading graphic designer. Creator of IBM, ABC, UPS, Enron, and Steve Job’s NeXT logos.

Modern Logo Requirements

As technology evolves & graphic design techniques change, it’s becoming very important to design logos that outshine the competition. The logo creation process is a complex & must be well thought-out so it can effectively convey its intended message. A good logo should stand the test of time – even though it may evolve as the company grows.

A logo should be industry & business appropriate as well as memorable & striking. The actual logo design should be versatile & be able to be used across a variety of mediums & applications. Because of this, we at Forward Marketing don’t stop at one logo design, we design for you a whole logo portfolio containing varying sizes, schemes, & formats.

What is a Logo Portfolio?

A logo portfolio serves the function of having a company’s logo ready-made in many various formats, orientations, resolutions, versions, & treatments.

Formats – All logos should be 600 DPI in both the CMYK format for high quality print or video usage as well as the RGB format from which to make your web images.

Orientations – You will find need of both landscape (horizontal) & portrait (vertical or square) variations of any logo versions. The dimensions of these images should be based on the industry standardized Internet size dimensions. It’s recommended that all images be 600 pixels tall, with square images as 600 x 600 & landscape images at 1,700 x 600 so that they can also reduce down perfectly to the 88 x 31 micro-button.

Resolution – It’s recommended that you have all your logos produced at 600 dpi so that any artwork can work in the most demanding uses.

Versions – Versions of your logos should exist including just the logo, logo with slogan, logo with URL, “partner” or “event” versions of the logo, flush left for website headers, centered for letterhead, an icon, a favicon for your website’s bookmark symbol, and more.

 Treatments – It’s recommended that you have 2D & 3D logo version, especially with the emergence and search engine rank benefits of video for websites.

For More Information

Forward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Website & Graphical Design Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, see our Contact Us page, our Follow Us social media page, or call 713-449-2000.