Mobile App Development Services
With the availability of fast networks & efficient mobile devices, mobile usage is growing fast. Complex services like flight status, check-ins, travel booking, banking transactions, & other tasks have moved to mobile devices, giving users the operation power at their fingertips.
Consumers are ready to pay extra for usage ease & quick functionality. It’s important for your business to give mobile device support to keep customer loyalty & spread business. Forward Marketing will study your business needs & work with you in making useful mobile applications for current & future customers.
Mobile Platforms Supported
There’s currently 4 major competing mobile operating systems today for smartphones & tablets, all 4 we support:
- Apple iOS
- Google Android
- Windows Phone
- Blackberry OS
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Depending on personal &/or corporate preference, network &/or device availability, an person could own a device built on any of these platforms. In order for your application to reach the maximum number of users it’s important to put it on numerous platforms.

Forward Marketing has a talented team specializing in app development for Apple iOS, Google Android, Blackberry OS, & Windows Phone OS. Based on your business model & requirements we’ll help you design efficient & user- friendly applications.
Mobile App Types
There’s 2 main mobile app types: Information & Custom Purpose Apps. Informational Apps are ways for a company to deliver its RSS-based content to an app to keep customers & followers updated. Examples of RSS-based content include Twitter content, Facebook, LinkedIn, SlideShare, YouTube, Flickr, Digg, a WordPress-based blog, etc. These apps are easy to make, deploy, manage & justify on a cost basis as they are mostly inexpensive & quick to finish.
Custom Purpose Apps can be any or everything including industry specific calculators, company reference material, specialized games & more. The problem with these app types are they’re expensive & time consuming to make, require dedicated resources to keep up & require an initial development plan. The advantage of these apps are they provide a unique & customized user experience determined by you.
Forward Marketing makes standardized Information Apps & uniquely developed Custom Purpose Apps. Platforms supported include the Google Android, Apple iOS, Blackberry OS & Windows Phone embedded operating systems.
Mobile App Planning
Forward Marketing will work with you in gathering your business needs & helping you make a perfect application allowing you to reach maximum market share. Some of the discussion items would include:
- Requirements: what do you expect your application to give your consumers
- Design: the user interface of the application
- Platforms: which mobile platforms do you want the application to support
Once the information’s gathered, we’ll make a strategy document containing the facts that both parties would sign off. As our client, this is useful to you as now you’ll have a detailed document which has all the product facts you will be getting from us.
Mobile App Development
Once we have settled on plan for your app development, Forward Marketing will begin the development process. During this process, we’ll stay in touch with you to demo the application as it grows from start to finish. Despite platform limitations, Forward Marketing will make the mobile app as similar as possible on all platforms requested for the application.

For More Information
Forward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Mobile Marketing & Mobile AppDevelopment Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, Contact Us, Follow Us via social media, or call us at 713-449-2000.
RSS
Facebook
Twitter
Flickr
SlideShare
LinkedIn
Digg
YouTube
Vimeo
Blog