Marketing Research Services

“Marketing Research” is the science & study of buyer behavior to help a business efficiently offer products & services for customer audit & gain. Forward Marketing has many marketing services such as buyer persona development, competitor research, industry research, keyword research, poll & survey development for websites, search trend analysis, & website audits. We also have marketing research training & access to the same tools we use in our marketing research tasks.

Buyer Personas

A buyer persona is an inclusive profile of your business’s audience or targeted buyer. Marketers use buyer persona’s to build sales objectives, marketing strategies, & resource planning that will be relevant to their potential clients. The effectiveness of your marketing efforts becomes streamlined when you identify your buyer persona’s.

Buyer persona’s lets you streamline your marketing efforts, effectively plan your resources, & quick success measurement. Imagine how effective your marketing would be if you were more targeted with your company’s message to the audience that wants to hear your message & buy your product or service?

Buyer persona’s are used in industries where the marketing resources are driven & measured accurately. To best keep your company’s focus & direction, developing your buyer persona’s is a must-do step in your business development planning process. For more info, see our Buyer Personas Development Services page.

Competitor Research

Competitor Research in strategic & marketing management is a strength & weakness evaluation of current & future market industry competitors. This analysis outlines a strategic offensive & defensive game plan to identify & spot marketing opportunities and potential threats.

Competitor Research is a must-have corporate strategy.  Often, companies ignore competitor research or solely rely on superficial understanding of how their competitors operate & market. This lack of complete competitor research puts companies at risk to competitive blind spots – giving their competition a boost in marketing & advertising. For more information, see our Competitor Research Services page.

Industry Research

Industry research includes getting industry info about markets or customers. This important business strategy component focuses on research on the breaking industry news & developments, industry financial, marketing trends, & future industry forecasts. Making a strong industry research campaign & industry market analysis will help sales & marketing teams perform faster & smarter, open doors & close more deals. For more information, seei our Industry Research Services page.

Keyword Research

Keyword research is a skill used by search engine optimization professionals to find & research exact search terms people put into the search engines when conducting searches. Search engine optimization professionals research keywords in order to get better keyword rankings

Keyword research is the first step of designing all internet marketing campaigns. You must learn the terms internet users are using before making a marketing strategy so you can best reach your audience. For more information, visit our Keyword Research page.

Polls & Surveys for Your Website

Polls & surveys will help you in learning more about your potential clients’ interests, opinions, & choices. Through surveys & polls you can also build brand trust by getting visitors to see that there are others onsite who have similar interests & thoughts. For more information, visit our Polls & Surveys page.

Search Trends

Search trends shows the frequency of a certain search-term is entered in proportion to the global search-volume. A savvy marketer will closely look at search trends & use search trends as a way to know where their market’s headed. By closely monitoring search trends, it allows companies to predict where their industry is headed. With this analysis tool, you can better put yourself ahead of your competition & anticipate the needs, wants & desires of your clients & potential clients. For more information, see our Search Trends page.

Website Audit

A website audit is the analysis of the current state of internet marketing optimization for your website to identify the areas to address for improvement & future marketing campaigns. A thorough website audit should be done before launching a new internet marketing campaign to identify improvement areas & new marketing opportunities. For more info, see our Website Audit page.

Marketing Research Toolbox

There are many tools available to help you in your market research. We’ve listed the best tools available & links to where you can access these tools. For more information, visit our Marketing Research Toolbox page.

Marketing Research Training & Certification

Training and certification programs are a way for people to stay updated, employees to justify their knowledge, and job candidates to elevate themselves about the competition. Forward Marketing offers a complete selection of Research Training & Certification courses.

For More Information

Forward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Marketing & Keyword Research Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, Contact Us, Follow Us via social media, or call us at 713-449-2000.