Marketing Research Overview

“Marketing Research” is the science and study of buyer behavior to help a business efficiently offer products & services for customer audit and gain. Forward Marketing has many marketing services such as buyer persona development, competitor research, industry research, keyword research, poll & survey development for websites, search trend analysis, and website audits. We also have marketing research training and access to the same tools we use in our marketing research tasks.

Competitor Research

Competitor Research in strategic and marketing management is a strength and weakness evaluation of current and future market industry competitors. This analysis outlines a  strategic offensive and defensive game plan to identify and spot marketing opportunities and potential threats. For more information, see the “Competitor Research” section of our Marketing Research Services Page.

Keyword Research

Keyword research is a skill used by search engine optimization professionals to find and research exact search terms people put into the search engines when conducting searches. Keyword research is the first step of designing all internet marketing campaigns, so you must learn the terms internet users are using before making a marketing strategy so you can best reach your audience. For more information, see the “Keyword Research” section of our Marketing Research Services Page.

Industry Research

Industry research includes getting industry info about markets or customers. This important business strategy component focuses on research on the breaking industry news and developments, industry financial, marketing trends, and future industry forecasts. For more information, see the “Industry Research” section of our Marketing Research Services Page.

Search Trends

Search trends shows the frequency of a certain search-term is entered in proportion to the global search-volume. With this analysis tool, you can better put yourself ahead of your competition and anticipate the needs, wants and desires of your clients and potential clients. For more information, see the “Search Trends” section of our Marketing Research Services Page.

Website Audit

A website audit is the analysis of the current state of internet marketing optimization for your website to identify the areas to address for improvement and future marketing campaigns. A thorough website audit should be done before launching a new internet marketing campaign to identify improvement areas and new marketing opportunities. For more information, see the “Website Audit” section of our Marketing Research Services Page.

Polls & Surveys for Your Website

Polls and surveys will help you in learning more about your potential clients’ interests, opinions, and choices. Through surveys and polls you can also build brand trust by getting visitors to see that there are others onsite who have similar interests and thoughts. For more information, see the “Polls and Surveys” section of our Marketing Research Services Page.

Buyer Personas

A buyer persona is an inclusive profile of your business’s audience or targeted buyer. Marketers use buyer persona’s to build sales objectives, marketing strategies, and resource planning that will be relevant to their potential clients. For more information, see the “Buyer Personas” section of our Marketing Research Services Page.

Marketing Research Toolbox

There are many tools available to help you in your market research. We’ve listed the best tools available and links to where you can access these tools. For more information, visit our  Marketing Research Toolbox page.

Marketing Research Training & Certification

Training and certification programs are a way for people to stay updated, employees to justify their knowledge, and job candidates to elevate themselves about the competition. Forward Marketing offers a complete selection of Research Training and Certification courses.

For More Information

Forward Marketing (FM) specializes in modern marketing strategy and content marketing services for companies and brands with revenue of $10 million annually or greater. We also manage the Houston Internet Marketing Forum and the free Houston Website Designer Seminars. For more information on how to get Return on Investment (ROI) from your marketing, you can Contact Us, Follow Us or call us at 713-449-2000.