Keyword Research Services

Forward Marketing has over 35 years of combined experience in keyword research for search engine optimization.

• Keyword research is the technique search engine optimization professionals use to find and research the real search terms prospect/clients/customer enter into the search engines when conducting a search for services and products.Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords.
• When a business begins their web marketing campaign, the first step in determining their course of action. By using keyword research, one can determine the domain to register, the navigation and site map components, and even the products and services to provide.
• Analysis of the terms internet users use when performing searches on the internet allow you to provide the information to your customers in the EXACT manner in which the customer desires.

Determining Relevant Keyword Phrases

In order to know which keyword phrases are being used in the top search engines, one must first use the correct tool to know the search trends of your websites. Forward Marketing uses the industries top tools for determining the relevant keywords and keyword phrases searched for on the internet. Forward Marketing will give a questionnaire to aid with developing the top keyword topics & phrases by examining keyword search volume.

Identifying Opportunities Based on Level of Competition

One of the smartest things that a business can do is look for a new idea or opportunity by looking at all aspects of what the competition is doing. This will greatly benefit your business because it will give you a “leg up” on the competition. We do this by analyzing what’s out there as far as competition goes, then coming up with a business strategy based on the said analysis.

Running Keyword Performance Reports

Running a keyword performance report lets you figure out what keywords are giving you the best and most web traffic. At Forward Marketing, we use two software programs to do this: Google Keyword Tool and Market Samurai.

One of the best things about Google Keyword Tool is that you can enter a word or phrase. If you hit the search button it will show the term that you entered, along with related terms. It’ll also show you how much demand there is for those keywords.

Another program that we use at Forward Marketing is Market Samurai. Market Samurai show s you how to unveil “gold nugget” keywords. These “gold nugget” keywords will give you hundreds or thousands of free daily visitors. It’ll help you gain front page ranking on Google almost instantly by using target keywords.

Development Content Production Calendars to Improve Rankings

In any business, if you don’t plan ahead, you’ll fail. This is why at Forward Marketing we use development content production calendars so that we can improve your rankings for your business.

For More Information

Forward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Marketing & Keyword Research Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, Contact Us, Follow Us via social media, or call us at 713-449-2000.