Marketing Research Toolbox

Forward Marketing (FM) uses the latest desktop & cloud-based Marketing & Keyword Research tools & services. Currently, 95% of these tools & services used are cloud-based. Below is a list of the tools & services used for both clients & internally for FM. Please submit suggestions to this list so we can improve it.

Marketing Research Strategy Tools

If you must plan before execution, these tools from Palo Alto Software are the “best of class” for their two respective areas.

• Palo Alto Software’s Business Plan Pro
• Palo Alto Software’s Sales & Marketing Pro

Buyer Personas Tools

Forward Marketing uses internally or recommends the following Buyer Persona tools:

• Buyer Persona Institute
• Insighting Ideas

Competitor Research Tools

Forward Marketing uses internally or recommends the following competitor research tools:

• FactSet Competitor Financial Analysis
• SpyFu
• Web CEO

Industry Research Tools

Forward Marketing uses internally or recommends the following Industry Research reporting services:

• FirstResearch – By Hoovers
• Hoover’s – a Dunn & Bradstreet company

Keyword Research Tools

Forward Marketing uses internally or recommends these keyword research tools:

• Google AdWords External Keyword Research Tool
• Keyword Country
• Market Samurai
• SEOBook Keyword Density Analyzer Tool
• SEOmoz Keyword Research Tools
• SpyFu
• Web CEO

Polls and Surveys Tools

Forward Marketing uses internally or recommends these polls and survey tools:

• Constant Contact Online Polls
• Constant Contact Online Surveys

Search Trends Tools

Forward Marketing uses internally or recommends these search trend tools:

• Google Search Trends
• Keyword Country
• Trends BUZZ

Website Audit Tools

Forward marketing uses internally or recommends these website audit tools:

• ObservePoint
• SpyFu
• Web CEO

Marketing Research Training and Certification

Forward Marketing uses internally or recommends these training & certification programs. For more information, visit our Keyword Research Training & Certifications page.

• Google AdWords Qualified Professional course
• Inbound Marketing University course
• Market Samurai keyword research software training

 For More Information

Forward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Marketing & Keyword Research Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, Contact Us, Follow Us via social media, or call us at 713-449-2000.