Website Audit Services

Website audit services measures your company’s online presence value, where there’s room for improvement from your website, and what services are around to improve your online marketing campaigns. Forward Marketing website audit consultants let you know how valuable your website is & know what research tools and services are available to increase its value. Website audit services focuses on improving many facects of your website to keep a stronger presence, increase conversions from those visiting your website – ensuring that the website keeps standards.

Website Coding Quality

A source code is the base of all websites. For businesses, you need a good source code. Source coding includes such programs like Java. At Forward Marketing, we’ll show you how to use Java and other source codes.

Website Link Quality

Link quality is the amount of authority search engines give to inbound links to your website. The more inbound quality links your website has will dramatically increase your search engine presence. There’s 3 main metrics commonly used to measure link quality.

Google Page Rank: Google Page Rank is the quality score given to a website by Google based on the quality of the site, the relevance of the content and the popularity among visitors. Websites are ranked from 1 to 10. The more popular the site that links to you, the higher the quality of that inbound link.

Domain Authority: Domain Authority is a ranking statistic made by SEOMoz that’s based on the relevancy and organic search engine results. The closer to the root domain the inbound link comes from, the higher the domain authority.

Page Authority: Page Authority calculates the amount of influence your website will get from the inbound linking site. The amount of page authority is based on relevance and site popularity.

By measuring the link quality of your inbound links, you’re able to measure the success of your content production, your search engine optimization efforts and your social media marketing efforts.

Website Structure Quality

Website structure quality is the basis at which the overall design of your website is constructed. The website structure should allow for easy navigation, simple calls to action, and be clearly organized. At Forward Marketing, we specialize in organizing your website structure in the most optimized manner to ensure your prospective customers find exactly what they are looking for, in the quickest & efficient way possible.

Website Analytics Review

A good business needs to know how well their website is doing, as well as how well the competition’s website is doing. That is why a good web analytics tool is useful. At Forward Marketing, we use Google Analytics to measure how well your website is doing.  Google Analytics is done by using a “page tag” called the Google Analytics Tracking Code (GATC). It’s a bit of JavaScript code that the user adds onto all of their webpages. This code collects visitor data and sends it to a Google data collection server as part of a request for a web beacon.

Webpage Loading Quality

Loading time of a web page is a vital part of search engine optimization. Search engines rank pages with quality, relevant content & quick loading time much higher than the same page with the same quality & relevant content but the page loads slower. Typically, visitors to a website that takes an unusual amount of time to load will leave many times prior to the page even loading. This abandonment rate or “bounce rate” is measured. The higher the bounce rate the lower your search engine rankings will be.

For More Information

Forward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Marketing & Keyword Research Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, Contact Us, Follow Us via social media, or call us at 713-449-2000.