Phone Call Conversion & Analytics Services

Traditional call tracking services have been around for ages. Only recently has call tracking moved beyond the traditional service where a tracking number is placed in a campaign ad & calls are reported to judge the success of a particular ad campaign. This is called phone call conversion tracking.

Phone call conversion & phone call analytics is the process where incoming phone calls are monitored & assessed based on ad campaign. This process can be very useful in determining the success of certain offers, design components, etc. Businesses can use phone call conversion and phone call analytics to better serve their customers by assessing the response rate of the call to action of a particular ad. Phone call conversions can assess web design components, ad placement, discount offers, and the color of the web page the phone number is listed on.

How Phone Call Analytics Metrics Work

Track, prove, and monetize your phone calls! Phone call analytics give the response rate and conversion efficiency of your ad campaign. By implementing a phone call analytics metric campaign, your business can optimize the inbound phone call efforts to maximize company resources.

Phone Call Analytics Metric Systems measures your ad campaigns effectiveness by monitoring inbound call success. These systems can serve various phone numbers per special offer, or also serve different phone numbers based on page layout. By measuring your inbound phone call effectiveness, businesses can increase their effectiveness, improve customer service, & increase profit.

Marchex Call Analytics & Mongoose Metrics

Go beyond traditional clicks & impressions to get a true picture of your ROI by putting in solutions such as Marchex or Mongoose Metrics Call Analytics into your existing media management system to accurately capture offline advertising conversions & improve results.

Marchex and Mongoose Metrics lets you accurately attribute the calls generated from your search engine marketing to individual keywords with accuracy & cost-effectiveness. You can use this information to drive more high quality phone conversions and maximize your online advertising ROI.  It’s smarter search engine marketing. You’ll have access to real-time call reporting – and even call recordings – that give you detailed, up-to-the minute data you can use to improve your advertising performance.

Go beyond traditional clicks and impressions to get a true picture of your ROI by measuring the calls delivered from your advertising campaigns with call tracking & analytics. Call tracking tells you exactly which ads, campaigns & channels are bringing in calls, and which aren’t – so you can make quick changes to improve your ROI.

For More Information

Forward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Search Engine Marketing Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, see our Contact Us page, our Follow Us social media page, or call 713-449-2000.