Search Engine Marketing Toolbox

Forward Marketing (FM) uses the latest desktop and cloud-based Search Engine Marketing tools and services. Currently, 95% of these tools & services we use are cloud-based. Here’s a list of the tools & services we use for clients & internally for FM. Feel free to submit suggestions regarding this list so it can be improved.

Search Marketing Strategy Tools

If you must plan before execution, these Palo Alto Software tools are the “best of class” for their two respective areas.

• Palo Alto Software’s Business Plan Pro
• Palo Alto Software’s Sales & Marketing Pro

Competitor Audit Tools

Forward Marketing uses internally or recommends these competitor research tools:

• FactSet Competitor Financial Analysis
• SEOmoz
• SpyFu
• Web CEO

Keyword Rankings Tools

Forward Marketing uses internally or recommends these keyword ranking tools:

• Rank Checker by SEOBook
• SEOmoz
• Web CEO

Search Engine Optimization Tools

Forward Marketing uses internally or recommends these search engine optimization tools:

• Grader.com
• SEOmoz
• W3C HTML Validator
• Web CEO

Pay Per Click Advertising Tools

Forward Marketing uses internally or recommends these pay per click advertising tools:

• Google AdWords
• Web CEO

Link Building & Directory Submission Tools

Forward Marketing uses internally or recommends these link building, link measuring, & directory submission tools:

• Google URL Submit
• Google Webmaster Tools
• SEOmoz
• Web CEO
• Yahoo Site Explorer

Local Search Tools

Forward Marketing uses internally or recommends these local search tools:

• Google Maps
• Google Places
• Local Splash

Phone Call Conversion Tools

Forward Marketing uses internally or recommends these phone metrics tools:

• Marchex
• Mongoose Metrics

Search Marketing Training and Certification

Forward Marketing recommends these Search Engine Marketing training & certification courses. For more info, see our Search Engine Marketing Training & Certification page.

• Inbound Marketing University course
• Market Motive SEM Fundamentals course
• Web CEO Search Marketing Professional course

For More Information

Forward Marketing (FM) is a full service marketing firm specializing in Internet “ROI” with complete Search Engine Marketing Services. We also manage the Houston Internet Marketing Forum (HIMF), the Houston Website Designer Forum (HWDF), and related seminars with partners such as the Art Institute of Houston. For more information, see our Contact Us page, our Follow Us social media page, or call 713-449-2000.